Rich is measured in dollars. Wealth is measured in time. Most people think $1M is rich but if expenses are $100K a month, wealth is only 10 months. How long you can survive without working is how wealthy you are. Being wealthy is more important than being rich. Source…

Millennials have been reluctant to buy items such as cars, homes, music and luxury goods. Instead, they’re turning to a new set of services that provide access to products without the burdens of ownership, giving rise to what’s being called a “sharing economy.” 25 years from now, car sharing will be the norm, and car ownership an anomaly. - Jeremy Rifkin, Author and Economist Source…

Only 1% of employees get promotions Only 1% get into best business/Engg. schools Only 1% get the best jobs Only 1% become CEOs Only 1% become millionaires Shocking, right? Read the detailed note on Bikash’s site.…

I found an informative resource titled “17+ Best Books that Every Programmer Should Read Once📚”. It lists more than 17 books that programmers should get through at least once.…

Viral hits are where art and science meet. The art is the positioning, the design, and the image that you can put in people’s minds. The science is how you systematically get in front of everyone’s faces so it imprints in their minds.…

Humans need help on reducing guilt when purchasing items that induce guilt. Sale. Discount. Zero cost EMI. Freebies. Are some of the effective methods to reduce guilt. — Kunal Shah (@kunalb11) April 4, 2021…

What is a USB Condom? A USB Condom is a condom for USB devices to prevent accidental data exchange when your phone is plugged into the charging station or someone else’s PC/laptop or power bank. Source Nowadays, USB charging stations are very common in public areas - airports, hospitals, etc. While it might seem quick and easy to charge your phone, actually it can put your data at risk.…

An excellent way to upload unlimited images to imgur by using the Imgur API and some JavaScript. This really works!!!…

According to Wikipedia: Psychokinesis, or telekinesis, is an alleged psychic ability allowing a person to influence a physical system without physical interaction. Psychokinesis experiments have historically been criticized for lack of proper controls and repeatability. There is no proven evidence that psychokinesis is a real phenomenon, and the topic is generally regarded as pseudoscience. In parapsychology, fictional universes and New Age beliefs, psychokinesis and telekinesis are different: psychokinesis refers to the mental influence of physical systems and objects without the use of any physical energy, while telekinesis refers to the movement and/or levitation of physical objects by purely mental force without any physical intervention.…

A board member of a major carmaker believed this wholeheartedly. “If we build good cars, we won’t have to worry about our sales figures,” he told me in the mid-1980s. Today this company is in big trouble. What a mistake! Fortunately, managers nowadays strike a much different tone. Martin Winterkorn, the CEO of Volkswagen Group, the largest car company in the world in 2014, said at a recent workshop that “we need to build excellent cars, but the brand is just as important as the product.…

#1. Test first, double down later Failure is an option here. If things are not failing, you’re not innovating enough. - Elon Musk Marketing channels are in abundance. Try and fail at them. And, double down on channels which offer you the best engagement. #2. Empathy My biggest mistake is weighing too much on someone’s talent… it matters whether someone has a good heart. - Elon Musk…

5 MVPs of now BILLION dollar companies: Dropbox, Zappos, Airbnb, Groupon, and Twitter 🧵👇 — Ryan Gum 🕶 (@ryangum) February 12, 2021…

Casey, an online creator who has been lurking on the edges of YouTube and Instagram for a few years, saw an opportunity to exploit this reward system. He worked out that if you make enough videos on a daily basis, they’re bound to wind up on the trending page. This is what is referred to as ‘growth hacking’. So, everyday, through what I can only assume was done in sheer determination to purchase his own one square foot apartment in London (it’s expensive here), he made sure to hit Snapchat’s limit of one hundred videos per day.…

Lessons If you want to meet someone, don’t ask for their time Instead, do something that saves time, or helps them Do it with no expectations… and you’ll be surprised how many of them reach out wanting to meet YOU On the all-in podcast, @friedberg joked that @chamath wants to run for governor. my cousin @RohunJauhar hears that and tweets this out https://t.co/l3Ys6J3Z3O — Shaan Puri (@ShaanVP) February 3, 2021…

Title: explain the value you provide Subtitle: explain how you’ll create it Visual: let the user visualize it Social proof: make it believable CTA: make taking the next step easy …

If you want to move your notes from Evernote to Obsidian, there’s a quick way to convert Evernote’s .enex to .md and that can be easily accessed through Obsidian. The process uses a Node.js script to convert. Follow the tutorial: Convert Evernote’s .enex to .md Format…

Obstacles to writing You don’t know why to write You don’t know what to write You don’t have consistency Procrastination How to write regularly Create a consistent writing schedule Having a consitent writing schedule keeps you in the loop Try to overcome writing procrastination Create a schedule, commit to it, tell your friends, family or someone who will ask you and therefore hold you accountable Note down ideas from your daily life to write about Take ideas from conversations, what others have written Source…

🚀 Read the detailed version of this note. Cost and Price are not the same. Cost Measured in time (effort) + materials Cost is the amount incurred on the inputs (raw materials, salaries, rent, interest, taxes, duties, etc…) for producing any product. It’s the amount of money spent by the company in the manufacturing of a product or creation of a service. Cost doesn’t include profits.…

People don’t really buy products. They buy: > Painkillers > Lifestyle upgrades > Status symbols > Peace-of-mind In short? They’re buying better versions of themselves. As soon as you understand this subtle but significant difference, your marketing will improve. — Katelyn Bourgoin ⚡️ (@KateBour) July 2, 2020…

Tell your customer’s story People remember stories. Use the classic story model: The hero → The user The villain → Their problem Setup → Conflict → Resolution Your story? Helping the hero slay the villain. Keep it short and concise Leave out unneeded details. Know your audience and their goals. Answer domain specific questions at the end. Tip: Add an FAQ part at the end.…

An info product is an organized and detailed explanation of how something works. From PDFs to videos and webinars are the best examples of info products. Pros larger profit margin creation cost is either zero or very less zero delivery charges no shipping required helps establish an authority in the niche Cons customer service can be an issue higher refund rates more marketing efforts needs to keep it updated …

Personal knowledge management (PKM) is a process of collecting information that a person uses to gather, classify, store, search, retrieve and share knowledge in their daily activities and the way in which these processes support work activities. …

Understanding the psychology of why people share is one of the keys to unlocking growth. 1. Status This is the big one. It can also be termed “belonging,” “prestige,” “respect,” “scarcity” or “in-the-know.” People often try to show this by associating themselves with other high-status people. They also try to show this by joining products that are exclusive, like Facebook was at the beginning when they were just in colleges, or like Superhuman or Clubhouse have been recently.…

Marketing has 2 basic functions: Getting in front of the right people, and then Convincing them to choose your product …

We’re drowning in customers’ data but it doesn’t tell us why do people buy Because these data can not be really comprehend why people buy! After decaded of watching great companies fail, we’ve come to the conclusion that the focus on correlation - and on knowing more and more about customers - is talking businesses in the wrong direction. What they really need to home in on is the progress that the customer is trying to make in a given context.…

CONTENT PRODUCTION IS AN ART…

Viral Effect is when your existing customers get you more new customers. Network Effect is when every existing customer adds incremental value to all other existing customers. …

Raw Notes from GrowthHackers article “LinkedIn Growth Engine: The Never Ending Viral Loop”: In 2002, Reid Hoffman gathered a team of old SocialNet and PayPal colleagues. Hoffman and team were all set to build a new, lasting professional network based on indentity and connections. After 6 months, LinkedIn got launched on 5th May 2003. After 1st week - 12.5k users After 4 months - 50k users After 1 year - 500k users After 3 years, in 2006, they achieved profitability After 8 years, in 2011, LinkedIn became a publicly traded company Stats after 11 years (2014)…

According to the American Marketing Association; Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. According to Wikipedia; Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. According to NYT; Marketing is the art of telling stories so enthralling that people lose track of their wallets.…

Digerati (or, digirati) is a portmanteau derived from “digital” + “literati”. The digerati are the elite of digitalization, social media, content marketing, computer industry and online communities. Famous computer scientists, tech magazine writers, digital consultants with multi-year experiences and well-known bloggers are included among the digerati. Wikipedia…

According to Seth Godin; Today, the Net is far more robust and ubiquitous than it used to be. And, it’s the bloggers who are setting the agenda on everything from politics to culture. As a result, your most-connected, most influential customers are part of the digerati. They can make or break your products. Because the Net is now a broadcast (and a narrowcast) medium, the digerati can spread ideas.…

Notion has a nice web clipper but that is only good for saving articles as a page/sub-page. Recently, I came across a Chrome Extension called Save to Notion and it’s the best. 😍 You can directly save things to your Notion database and with much more customizations. It’s a must to have.…

Most of the clients ask for monthly SEO reports, and it’s really not that difficult. Connect everything to Google Data Studio Source For Google properties, it can be directly linked to the Data Studio But… for non-Google properties, it can be first imported to Google Sheets and then linked to Data Studio Pages to Create Summary page Major deliverables completed that reporting period Open action items that require attention Summary of increases (or decreases) in organic traffic Upcoming meetings, tasks, etc.…

Click on the embedded Tweet to read the full story: If you're out of the loop - this is the (hilarious) story of a subreddit (wall street bets) taking down a multi-billion dollar hedge fund… get your popcorn ready 🍿 — Shaan Puri (@ShaanVP) January 26, 2021…

Aeon - Science, Philosphy, Culture Farnam Street - Learning, Business, Tech StackOverflow - Tech, Internet More on the list…

Why Developer Story? Better Than CVs & Resumes The traditional resume format doesn’t fit a developer’s needs. You are more than a list of places you worked. Based On What You’ve Built Highlight what matters most to you whether it’s a project you coded, a blog post you wrote, or a position you’ve held. Your Story, Your Way Developer Story is designed to give you greater control over how you present your work and pursue your career goals.…

👉 Related: A list of deleted PH projects…

Classes I wish they taught in high school: ⁃Copywriting ⁃How to sell ⁃Personal finances ⁃Networking ⁃How to start a business ⁃Empathy ⁃How to code ⁃Personal branding ⁃Fundamentals of marketing ⁃How to unlearn What would you add? — Daniel Murray (@Dmurr68) January 24, 2021…

Create #NextLevel contents on almost every possible questions/queries that your users might have. Most of the tech unicorns offer contents with the followings titles: The complete playbook to x The big book of x How-to do x at scale The state of the market report What’s hot in x x demystified x 101 x reality vs. hype How, what, why of x x annual survey And, some tips for out-of-the-box marketing:…

If you’re a beginner or looking to test various themes and plugins before you put it on the live website; https://tastewp.com/ is for you. Taste Wp lets you setup a free WordPress instance for testing or for development with just a click. It’s a must try.…

Steal from anywhere that resonates with inspiration or fuels your imagination. Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architectures, street signs, clouds, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable. Originality is non-existent. Don’t bother concealing your thievery - celebrate it. It’s not where you take things from, it’s where you take them to.…

Product Hunt puts your product in front of all kinds of tech enthusiasts and influencers. 👉 Related: deleted Product Hunt Products How to launch Before launch Create a Product Hunt account with your personal name Sign up for the Product Hunt Newsletter to gain instant access to “posts”, otherwise it takes a week Engage in discussions, regularly Get added as a maker of your product (by sending them an email at hello@producthunt.…

#WeirdBusinessesSeries #1 $1,000,000 for waking people up!!! 😱😱😱 An online tool called Snoozester generated over $1,000,000 in revenue just by calling people at a specified time and waking them up. 💤🛌 You just have to set a time and a reminder message. Snoozester will automatically call you exactly at the specified time and read your reminder message using text-to-speech. ☎️ Very simple, right? And, people actually pay for this.💰…

Taking old books (by others) and publising them on Kindle. Because these works are so old, they’re available online for free – but many Amazon shoppers and Kindle owners will pay to have them delivered straight to their device. Public domain books are free to Translate Annotate Illustrate Once they enter the Public Domain, there is no copyright infringements. You can re-format and even translate the book and sell anywhere.…

One page landing pages are considered to be the best because they communicate the data, insights, and beliefs. They do not talk about the detailed specifications. One pagers: Improve decision quality Improve outcomes Reduce risk Reduce rework and thrashing Reduce batch sizes Encourage cross-functional collaboration Discourage opacity Encourage novel solutions to valuable problems Sections to add in your One Pager Title Tweet length mission Definition of awesome / celebration quotes Cost of Delay estimate Pivot and proceed points Key data points Key insights Actors (both internal and external) Dependencies and constraints Operating assumptions Open questions Assumptions to validate Risks to mitigate Baseline behavior (the status quo) Target condition/state Possible interventions Assumptions to validate Source…

Paid Ads Facebook + Instagram Playable video ads convert the best because they provide the actucal look and feel of the app Target “custom audiences” based on specific demographics, interest, and behaviours Target “lookalike audiences” of the highest-value users Run re-targetting ads based on actions they previously took Best for: Games Utility and productivity apps Twitter Twitter app install ads are shown as “app card” either in the video or image format directly in the user’s home feed…

Average CPC in Google AdWords is $2.69 across all industries. Average CPC of Facebook Ads is $1.72 across all industries. Look beyond these tech giants for advertising may considerably reduce the marketing cost. Here are the best alternative ad channels: One by AOL Airpush InMobi Leadbolt Reddit Quora Pinterest Tiktok Snapchat LinkedIn Twitter Ad Recover Conversant Media Exponential Site Scout Rocket Fuel IgnitionOne Advertising.com AdKnowledge Epom Yahoo! Baidu Yandex Bing Propel Media Instagram LinkedIn ViewBix Plenty of Fish YouTube Atlas Solutions AdRoll Perfect Audience Chango Marin Software Commission Factory Adblade Outbrain Taboola RevContent TrafficForMe Opt-intelligence Dedicated Emails BuySellAds Famebit Midroll SRDS IAB Hoovers TrafficJunky ExoClick JuicyAds AdXpansion Plugrush BookBub Adsterra Ad Maven Ad Blade Vibrant Media Clicksor Spotify Amazon Walmart SmartyAds Facebook Chatbots Perfect Audience Podcorn Paved Quantcast Infolinks Taboola Source: 1, 2…

Personal Demographics How old are they? Are they primarily male or female? What type of job roles or titles do they typically have? How much do they make per year? Are they married or single? What level of education do they have? Where are they located? Do they have children? How many? Company Demographics What industry are they in? How many employees do they have? Where does their company operate?…

create the best app experience… because people who have already installed the app are going to play a key role in how other people see the app if the app has errors, or it’s not upto the mark, they are not going to recommend it to their friends and family understand why people download an app 18% - exclusive deals and rewards 24% - familarity with the brand 31% - because the app sounds interesting 33% - recommended by others ensure high ratings and reviews on the play store no matter what some people are going to give bad reviews… and the only way to tackle this is to encourage other people to give positive reviews show in-app notifications as well as send them ocassional emails to provide reviews create YouTube videos to explain the benefits of the app and also how to use the app blogging also plays an important role to expand the app’s reach to a broad audience also list your app in 3rd part app stores Amazon App Store for Android GetJar SlideME F-Droid Samsung App Store AppsLib Mi Store, etc.…

What is marketing metrics? quantifiable variable that can be measured to track performance in other words, measurable values used by marketing teams to demonstrate the effectiveness of campaigns they help understand how marketing is impacting the organization Examples of marketing metrics General marketing metrics brand awareness customer lifetime value Lifetime Value: Customer Acquisition Cost (LTV:CAC) customer acquisition cost (CAC) return on investment incremental sales conversion rate leads generated customer share (by category) market share lead score net promoter score marketing originated customers dormancy rate…