- What is marketing metrics?
- quantifiable variable that can be measured to track performance
- in other words, measurable values used by marketing teams to demonstrate the effectiveness of campaigns
- they help understand how marketing is impacting the organization
- Examples of marketing metrics
- General marketing metrics
- brand awareness
- customer lifetime value
- Lifetime Value: Customer Acquisition Cost (LTV:CAC)
- customer acquisition cost (CAC)
- return on investment
- incremental sales
- conversion rate
- leads generated
- customer share (by category)
- market share
- lead score
- net promoter score
- marketing originated customers
- dormancy rate
- number of customers that are not using your product in a given time
- Net promoter score
- customer satisfaction and loyalty
- End action rate
- last action taken by your audience
- Website and blogging metrics
- referral traffic
- organic traffic
- total visits
- customer attrition/churn
- first visit
- returning visits
- traffic sources
- click-through rate
- time on page
- bounce rate
- downloads
- pageviews per session
- unique visitors
- sessions by device type
- pageviews
- top pages
- SEO metrics
- keyword rankings
- keyword opportunity
- keyword CTR
- search traffic
- SERP visibility
- total backlinks
- domain authority
- page authority
- page load speed
- organic click through rate
- average time on page
- external website links
- keyword performance
- Content backlog
- amount of content pieces that are waiting to be pushed live
- top viewed posts
- Social media marketing metrics
- likes
- comments
- shares
- engagement rate
- follower growth rate
- new followers
- social media traffic
- social media conversions
- page demographics
- social sentiment
- Email marketing metrics
- newsletter signups
- traffic
- subscribers
- engagement
- opens
- clicks
- bounce rate
- forwards
- response rate
- unsubscribers
- PPC metrics
- CPC
- CTR
- quality score
- impression share
- total conversion value
- return on Ad spend (ROAS)
- call tracking
- cost per action (CPA)
- What is KPIs (Key Performance Indicators)
- A KPI is a key performance indicator that measures how your company is performing at achieving a certain goal or objective.
- indicates progress towards a particular goal
- important for understanding influence of marketing on business success
- KPIs are the most important metrics
- How to choose KPIs
- KPIs always change, like initially it may be to build an audience and later how to monetize a product
- it’s very important to choose your KPIs carefully
- Examples of KPIs
- for new companies, KPIs can be
- page views
- social media followers
- email list
- brand awareness
- for mature teams and companies
- leads generated
- conversions
- revenue
- KPIs to measure ROI
- cost per visit
- cost per sale
- sales per channel
- sales per visit
- purchase history
- cost per KPI
- time to conversion
- cart abandonment rate
- average order value
- KPIs to measure lead generation campaigns
- product/service page conversion rate
- newsletter signup conversion rate
- landing page bounce rate
- form conversion rate
- form abandonment rate
- email open rate