The New Internet
According to Seth Godin;
Today, the Net is far more robust and ubiquitous than it used to be. And, it’s the bloggers who are setting the agenda on everything from politics to culture. As a result, your most-connected, most influential customers are part of the digerati. They can make or break your products. Because the Net is now a broadcast (and a narrowcast) medium, the digerati can spread ideas.