Paid Ads

Facebook + Instagram

Playable video ads convert the best because they provide the actucal look and feel of the app

• Target “custom audiences” based on specific demographics, interest, and behaviours
• Target “lookalike audiences” of the highest-value users
• Run re-targetting ads based on actions they previously took

Best for:

• Games
• Utility and productivity apps

Twitter

Twitter app install ads are shown as “app card” either in the video or image format directly in the user’s home feed

Best for:

• Utility and productivity apps
• Educational apps
• Financial apps
• News apps

Pinterest

There are 2 kinds of Pinterest ads for app installs:

• App install: completed installs of your app
• App install traffic: traffic to the download page