Create #NextLevel contents on almost every possible questions/queries that your users might have.

Most of the tech unicorns offer contents with the followings titles:

• The complete playbook to x
• The big book of x
• How-to do x at scale
• The state of the market report
• What’s hot in x
• x demystified
• x 101
• x reality vs. hype
• How, what, why of x
• x annual survey

And, some tips for out-of-the-box marketing:

• Using buzzwords
• Using language not usually associated with business
• One word headlines
• Bold claims
• Simple and to the point
• Experience in a box
• Explicitly saying who you are for