• Average CPC in Google AdWords is $2.69 across all industries.
• Average CPC of Facebook Ads is $1.72 across all industries.

Look beyond these tech giants for advertising may considerably reduce the marketing cost.

Here are the best alternative ad channels:

• One by AOL
• Airpush
• InMobi
• Leadbolt
• Reddit
• Quora
• Pinterest
• Tiktok
• Snapchat
• LinkedIn
• Twitter
• Ad Recover
• Conversant Media
• Exponential
• Site Scout
• Rocket Fuel