How to get more app installs

Posted on Jan 11, 2021
  • create the best app experience… because people who have already installed the app are going to play a key role in how other people see the app
    • if the app has errors, or it’s not upto the mark, they are not going to recommend it to their friends and family
    • understand why people download an app
      • 18% - exclusive deals and rewards
      • 24% - familarity with the brand
      • 31% - because the app sounds interesting
      • 33% - recommended by others
  • ensure high ratings and reviews on the play store
    • no matter what some people are going to give bad reviews… and the only way to tackle this is to encourage other people to give positive reviews
    • show in-app notifications as well as send them ocassional emails to provide reviews
  • create YouTube videos to explain the benefits of the app and also how to use the app
  • blogging also plays an important role to expand the app’s reach to a broad audience
  • also list your app in 3rd part app stores
    • Amazon App Store for Android
    • GetJar
    • SlideME
    • F-Droid
    • Samsung App Store
    • AppsLib
    • Mi Store, etc.
  • create a contest or giveaway to get the maximum exposure
  • have a retargetting campaign running on the platforms like FB, Instagram, Quora, etc.
  • implement an amazing referral program and offer nice rewards on referrals
  • try to get more and more media coverage for the app (example)
  • ASO (App Store Optimization) plays an important role in the app’s success (infographic)
    • use lesser targetted low competition keywords
    • optimize your app page - better icons & screenshots
    • A/B test screenshots and other things
    • plus, other ASO techniques
  • run Ads using Google AdWords (Source)
  • reach to a wider audience through app localization - launching your app in other local languages

Sources: 1, 2, 3