- create the best app experience… because people who have already installed the app are going to play a key role in how other people see the app
- if the app has errors, or it’s not upto the mark, they are not going to recommend it to their friends and family
- understand why people download an app
- 18% - exclusive deals and rewards
- 24% - familarity with the brand
- 31% - because the app sounds interesting
- 33% - recommended by others
- ensure high ratings and reviews on the play store
- no matter what some people are going to give bad reviews… and the only way to tackle this is to encourage other people to give positive reviews
- show in-app notifications as well as send them ocassional emails to provide reviews
- create YouTube videos to explain the benefits of the app and also how to use the app
- blogging also plays an important role to expand the app’s reach to a broad audience
- also list your app in 3rd part app stores
- Amazon App Store for Android
- GetJar
- SlideME
- F-Droid
- Samsung App Store
- AppsLib
- Mi Store, etc.
- create a contest or giveaway to get the maximum exposure
- have a retargetting campaign running on the platforms like FB, Instagram, Quora, etc.
- implement an amazing referral program and offer nice rewards on referrals
- try to get more and more media coverage for the app (example)
- ASO (App Store Optimization) plays an important role in the app’s success (infographic)
- use lesser targetted low competition keywords
- optimize your app page - better icons & screenshots
- A/B test screenshots and other things
- plus, other ASO techniques
- run Ads using Google AdWords (Source)
- reach to a wider audience through app localization - launching your app in other local languages
Sources: 1, 2, 3
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