👋 Yo! I’m Deepak. Here, I take raw notes on business, marketing, blogging, technology and more. Know more about me.

Social media marketing psychological studies


the Endowment effect When we own something, we tend to value it more highly. If we have to sell it, we want more than it is really worth. your customers attribute a higher value to things they already own ask for their feedback/suggestions and involve them on social media to increase their ownership in your product Reciprocity We feel obliged to give back to people who have given to us.…
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Types of high performing content marketing ideas


eBooks Courses Infographics Podcasts Webinars Reviews Videos List Posts Memes Quiz Case Studies How to Audiobooks Quotes Live Video Guest Posts Roundups Guides Checklists Q&A FAQs Newsletters Referrals Forums Comparisons Templates Collaborations Opinions Republishing Meetups Interviews Contests Source…
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Important marketing stages


Discovery people discover your products/services Assessing people follow people people compare your product with others your business must have a social proof become an expert because people also follow experts Admitting when a prospect decides to buy make buying processes easy checkout process should be seamless Buyer’s Remorse Phase it’s sense of regret after having made a purchase after buying, customer’s excitement starts to reduce one way to deal with buyer’s remorse is bonuses/rewards/surprises our goal should be to keep them away from buyer’s remorse Activating…
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Loss aversion


The pain of a loss is almost twice as strong as the reward felt from a gain. According to Wikipedia: Loss aversion is the tendency to prefer avoiding losses to acquiring equivalent gains. The principle is prominent in the domain of economics. What distinguishes loss aversion from risk aversion is that the utility of a monetary payoff depends on what was previously experienced or was expected to happen. Loss aversion was first indentified by Amos Tversky and Daniel Kahneman.…
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Blogging requires real work


Blogging tests your patience and determination. It can’t be mastered in one day. It’s a process. Blogging is boring; only if you are not passionate about it. Like, you learn writing by writing; the same applies to blogging.…
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Do not self-reject yourself


No matter what, do not self-reject yourself. Even if you think that you’re not fit for the job, apply for it anyway. Even if you think that they’re not going to reply, send the email anyway. Even if you think that no one would read what you write, publish it anyway. It might be worth trying. Do not self-reject.…
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What is Consumerification


Consumerification seems like a marketing jargon word. Not sure what exactly it means. Tried searching, crickets.…
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Automated Notion backups


Yesterday, Notion was down for hours and it got me searching for available automated backup options. After researching a bit, I found a way and wrote an article about it. It explains how to setup automatic regular backup of your entire Notion account with GitLab. After experimenting a bit, I was able to successfully set up the automation. And, it’s working perfectly. 😍 👉 Related: List of Tools that are created using Notion API…
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Being productive and waking up early


If I’m seeking some suggestions on being productive and your answer starts from waking up early, I’m not going to pay attention to what you say. Being productive and waking up early are two different things. You can wake up at 11 and still lead a healthy and productive lifestyle.…
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A social app idea


I wish there was an app where I could follow all the social accounts of a person in a single place. e.g. If I want to follow Bill Gates, then whether it’s his Twitter, Facebook, YouTube, Instagram, or LinkedIn; I should be able to follow all the updates in a single app. Wouldn’t that be amazing? Not sure how it’ll be done; but it’s pretty much doable, I think.…
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Benefits of publishing short notes


It’s better to keep publishing all the short/mini notes in a separate section on your website than to wait for the full article to be completed. Just write down your quick thoughts about anything and publish it right away. And, you can use that piece of writing to post on the social media or use it inside your full blog posts. Like I would not procrastinate to write a simple 2-3 line notes on any topic.…
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Blogging courses are trash!


Most of the blogging and digitalmarketing courses do not teach “how to create content”. These courses have plenty of tips-tricks and ideas but lack the most important topic - content creation. I’ve seen people creating blogs and YouTube channels after watching online courses and then giving up because they have no idea about content creation. In my opinion, if you create content (courses, articles, videos, etc.) about how to create content, you’ll get noticed.…
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Electric cars are not scalable


👉 Electric cars are NOT scalable. In short: I think, electric cars work because currently there are only a few of them. Electric cars are not scalable with the current infrastructure. ⚡ People are not going to buy electric cars until there are enough charging stations. Most of the people think in absolutes like how are they going to travel long distance without enough charging stations. 🔋 Let me explain:…
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Grammar is fun


Yes, grammar can be difficult. But through thorough tough thought though, it can be mastered.…
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My story


I started writing 5 years ago. To be exact, I published the very first article on June 21, 2015. Now, I completely rely on it. It pays my bills. Was I an excellent writer? No, I am still not. Was it difficult? No, just a few hours every week. But, it was consistent, for sure. During the years, have started several websites; some worked, some failed but it was all worth it.…
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Notion is becoming scary!!!


By not introducing the offline mode, Notion is becoming scary. On 4th Jan, it was down for hours and I couldn’t do a thing during that time. The amount of personal and work related data that I’ve saved scares me even more. Notion should immediately introduce offline mode. Till then keeping a regular local backup is very necessary.…
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People are lazy


We’re lazy. 😴 We don’t want to find out the qualities of a person. So, we assume and stereotype on the basis of gender, colour, caste, race, ethnicity, nationality, etc.…
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Spreadsheets run the world


Spreadsheets run the world!!! 🌍 And, Google Sheets and Microsoft Excel are the “big fishes” of the spreadsheet market. 🦈 However, companies like Notion and Airtable have much more to offer than just a simple spreadsheet. Every #Notion and #Airtable template is a SaaS Company. 🔥 Also, it seems that the all-new Spreadsheet.com is going to take this #spreadsheet game to a whole new level. 🤞…
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Success is NOT just a coincidence


👉 “The Beatles” played music for 8+ hours every night on stage for 270 nights in 1 year (during 1961-62). 👉 “Bill Gates” used to spend the whole weekend (including nights) at his university’s computer lab. Malcolm Gladwell’s book “Outliers - The Story of Success” explains (with examples) how #success is not just a coincidence. It’s earned. 📖 The #book “Outliers” is a must-read one. 😍…
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Take chances for your dreams to come true


⚔ You have to take chances for your dreams to come true; Taking no risks is the riskiest thing you can do.…
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What's your significance?


Who are you? What’s your significance? Ask yourself, “who am I?” and you should get an answer back. Before others assume you as lazy or good-for-nothing, define yourself. Because you will never fit in their definition. They might call you “my lifeline” but that’s not your identity. Brainstorm and discover within yourself. Discover your potential. Discover your passion. Discover something you’re good at. Don’t let others know you as a company’s employee.…
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Where do your emails land?


Recently, I discovered a tool which lets you know exactly where do your emails land - inbox, spam/junk or promotions. And, it’s free. It’s called GMass - Inbox, Spam, or Promotions? and it works perfectly. Just send the email to the provided email addresses and the tool will let you know where they landed, instantly. It’s kinda awesome.…
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Whom should you be grateful to?


Whom should you be grateful to? 🙋‍♂️ Answer: Everybody. 🐱‍🏍 Almost everybody you met has taught you something, even if you didn’t like them. 🤷‍♂️ And, you should be grateful to: 👉 the person who told you can’t do it - you started believing in yourself even more 👉 all the friends and classmates - they made that part of the life unforgettable 👉 the parents and teachers who scolded you - it made you disciplined…
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