Personal Demographics
- How old are they?
- Are they primarily male or female?
- What type of job roles or titles do they typically have?
- How much do they make per year?
- Are they married or single?
- What level of education do they have?
- Where are they located?
- Do they have children? How many?
Company Demographics
- What industry are they in?
- How many employees do they have?
- Where does their company operate?
- Do they sell primarily online or in-store?
- How much revenue do they bring in per year?
Job Responsibilities
- Who do they report to? Anyone?
- What defines success in their position?
- What does their typical day look like?
- Which skills does their job require?