Define Your Target Audience [Questions]

Posted on Jan 11, 2021

Personal Demographics

  • How old are they?
  • Are they primarily male or female?
  • What type of job roles or titles do they typically have?
  • How much do they make per year?
  • Are they married or single?
  • What level of education do they have?
  • Where are they located?
  • Do they have children? How many?

Company Demographics

  • What industry are they in?
  • How many employees do they have?
  • Where does their company operate?
  • Do they sell primarily online or in-store?
  • How much revenue do they bring in per year?

Job Responsibilities

  • Who do they report to? Anyone?
  • What defines success in their position?
  • What does their typical day look like?
  • Which skills does their job require?
  • Which tools do they use?
  • What is their role in the buying process?

Values & Motivation

  • What’s important to them?
  • What do they value?
  • What is causing their need for change?
  • How do they generally go about enacting that change?
  • What emotions motivate them (fear, anger, etc.)?
  • What are their goals?
  • What are their fears?
  • What are their challenges?
  • What problem do they have that needs solving?
  • What are their pain points?
  • What are their needs?
  • Where is this company or person trying to go?
  • Is the company trying to grow faster, become more efficient, cut costs, etc.?
  • What drives them to make purchasing decisions?
  • What would hold them back?
  • What do they care about?
  • Who do they listen to or look to for advice?
  • How does your product or service make them look like the hero in their company?
  • How does your product or service make their life easier or better?

Where They Spend Their Time

  • Where do they hang out in real life?
  • What do they do in their spare time?
  • What conferences do they attend?
  • What events do they go to?

What Type of Content They Enjoy

  • How do they spend their time online?
  • What type of content do they enjoy/share (images, video, tutorials, etc.)?
  • How do they find their content (Google, Twitter, Instagram, Magazines, etc.)?
  • What keywords do they search?
  • Where do they search (Google, Amazon, etc.)?

What Type of Media They Follow

  • What social media networks do they use?
  • Who do they follow on social media?
  • What blogs or new sites do they read/follow?
  • What forums do they use?
  • What magazines do they read?
  • What newspapers do they read?
  • What shows or channels do they watch?
  • What radio stations do they listen to?
  • What brands do they follow?
  • What stores do they shop at?
  • What websites do they visit?
  • What causes or organizations do they support?

Product Specific Audience Questions

  • Does this person currently buy something like you’re selling?
  • How is your product solving their problem?
  • What would hold them back from buying your product or service?

Everything Else to Know About Your Audience

  • What type of personality do they have (introverted or extroverted)?
  • How brand loyal are they?
  • Are they likely to make repeat purchases?
  • What do they dislike?
  • What channels do they use to communicate?
  • Do they communicate differently at work?
  • How much are they willing to spend?
  • How much can they afford?
  • What defines ROI for them?
  • Do they prefer value or price?
  • How do they use and navigate your website?
  • What type of content do they already enjoy on your website?
  • How do they already get to your website?
  • What pages or articles perform best on your site?
  • How informed are customers about your topic, industry, or company?
  • What do they and don’t they know?
  • What are other companies missing when it comes to providing for this audience?

Finding These Information

  • Do you have any customer testimonials on hand?
  • Do you have reviews on your site you can analyze?
  • Do you have sales members on your team who have had extensive conversations with customers?
  • Do you have comments on any articles on your website you can analyze?
  • What are people saying in the comments sections on competitor’s blog posts?
  • What type of content are your competitor’s publishing?
  • What are your followers on social media saying?
  • What are your competitor’s followers on social media saying?
  • What are your followers saying back to you on social media?
  • Do you have access to any competitive research tools?
  • Do you have access to any survey tools?
  • Are there any questions on Quora, Yahoo Answers, or any forums that are related to your industry, product, or topic?
  • Where else can you find this information?

Evaluating Your Audience

  • How big is your target audience?
  • How can you best reach them (advertising, organic search, etc.)?
  • Where are they along the consideration/conversion path?
  • How long does it take for them to commit to buying? This can guide your re-marketing and email marketing campaigns.
  • Does your business idea need to be altered to better appeal to this audience?
  • Does your marketing copy need to be changed to better appeal to this audience?
  • Have you developed personas?
  • Did you get everything right?
  • When will you come back to?

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