👋 Yo! I’m Deepak. Here, I take raw notes on business, marketing, blogging, technology and more. Know more about me.

3 great virtues of a programmer


According to Larry Wall (author of the Perl programming language), there are three great virtues of a programmer
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📢 Deepak's Notes is now powered by Hugo


I have migrated this site from Jekyll to Hugo now.
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A list of newsletter directories and aggregators


Newletter directories and aggregators help your newsletter reach the target audience and provide the initial push that it deserves. 🚀 Read More: Newsletter directories and Aggregators…
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Ryan Sneddon learning from 205 newsletters in 2020


I wrote 205 newsletters in 2020 and will write 160+ this year. Here are the best things I've learned (updated) 1. Brevity is king. Still 2. Read great newsletters and steal what you like 3. Make realistic but big growth targets — Ryan Sneddon🍦 (@sneddymobbin) April 2, 2021 Here’s what he learned: Brevity is king. Still Read great newsletters and steal what you like Make realistic but big growth targets…
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Interesting quotes that I love


Either write something worth reading or do something worth writing. - Benjamin Franklin A successful man is one who can lay a firm foundation with the bricks others have thrown at him. – David Brinkley Business has only 2 basic functions: marketing and innovation. - Peter Drucker There is no black and white in marketing; it’s all gray. There are no silver bullets. Marketing objectives sometimes need to be solved with a combination of efforts, not by putting all your eggs in one basket.…
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The underwear theory of economic growth


The Underwear theory According to former Federal Reserve chairman Alan Greenspan, the sale of male underwear resembles the prevailing economic condition. Fall in underwear sales indicates a slowdown in the economy, while the growth in underwear sales signals a recovery in economic conditions. Source Link…
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Validating a business idea


What is business idea validation? Validation is designed to give you you reasonable certainty your business will have a sustainable, growing, paying audience in a matter of days or weeks, rather than wasting months or years building a final product nobody will pay for. What is not business idea validation? Validation isn’t a guarantee of success and it most certainly isn’t easy. It’s not as simple as putting up a waiting list and hoping people miraculously discover your offering & fork over their hard-earned money for something that doesn’t exist yet.…
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Business validation guide


What is validation? Validation is the process of gathering evidence and learnings around business ideas through experimentation and user testing to make faster, informed, de-risked decisions. And, there are 2 approach to validate a business: Waterfall approach Lean approach Step-by-step Validation 🚀 Source…
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Story - How I got into business


From starting to write in 2015 to joining a startup in 2017 was one of the best things. The startup failed within a year but the things that it taught are unforgetable. 🚀🚀 Full Story…
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Difference between rich and wealth


Rich is measured in dollars. Wealth is measured in time. Most people think $1M is rich but if expenses are $100K a month, wealth is only 10 months. How long you can survive without working is how wealthy you are. Being wealthy is more important than being rich. Source…
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Sharing economy


Millennials have been reluctant to buy items such as cars, homes, music and luxury goods. Instead, they’re turning to a new set of services that provide access to products without the burdens of ownership, giving rise to what’s being called a “sharing economy.” 25 years from now, car sharing will be the norm, and car ownership an anomaly. - Jeremy Rifkin, Author and Economist Source…
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The 1% rule


Only 1% of employees get promotions Only 1% get into best business/Engg. schools Only 1% get the best jobs Only 1% become CEOs Only 1% become millionaires Shocking, right? Read the detailed note on Bikash’s site.…
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Best books for programmers to read


I found an informative resource titled “17+ Best Books that Every Programmer Should Read Once📚”. It lists more than 17 books that programmers should get through at least once.…
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Viral hits are where art and science meet


Viral hits are where art and science meet. The art is the positioning, the design, and the image that you can put in people’s minds. The science is how you systematically get in front of everyone’s faces so it imprints in their minds.…
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Methods to reduce guilt in marketing


Humans need help on reducing guilt when purchasing items that induce guilt. Sale. Discount. Zero cost EMI. Freebies. Are some of the effective methods to reduce guilt. — Kunal Shah (@kunalb11) April 4, 2021…
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USB Condom


What is a USB Condom? A USB Condom is a condom for USB devices to prevent accidental data exchange when your phone is plugged into the charging station or someone else’s PC/laptop or power bank. Source Nowadays, USB charging stations are very common in public areas - airports, hospitals, etc. While it might seem quick and easy to charge your phone, actually it can put your data at risk.…
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Imgur API Image Uploader


An excellent way to upload unlimited images to imgur by using the Imgur API and some JavaScript. This really works!!!…
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Telekinesis or Psychokinesis


According to Wikipedia: Psychokinesis, or telekinesis, is an alleged psychic ability allowing a person to influence a physical system without physical interaction. Psychokinesis experiments have historically been criticized for lack of proper controls and repeatability. There is no proven evidence that psychokinesis is a real phenomenon, and the topic is generally regarded as pseudoscience. In parapsychology, fictional universes and New Age beliefs, psychokinesis and telekinesis are different: psychokinesis refers to the mental influence of physical systems and objects without the use of any physical energy, while telekinesis refers to the movement and/or levitation of physical objects by purely mental force without any physical intervention.…
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Power of Branding - A Good Product isn't Enough


A board member of a major carmaker believed this wholeheartedly. “If we build good cars, we won’t have to worry about our sales figures,” he told me in the mid-1980s. Today this company is in big trouble. What a mistake! Fortunately, managers nowadays strike a much different tone. Martin Winterkorn, the CEO of Volkswagen Group, the largest car company in the world in 2014, said at a recent workshop that “we need to build excellent cars, but the brand is just as important as the product.…
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Elon Musk's 3 Marketing Lessons


#1. Test first, double down later Failure is an option here. If things are not failing, you’re not innovating enough. - Elon Musk Marketing channels are in abundance. Try and fail at them. And, double down on channels which offer you the best engagement. #2. Empathy My biggest mistake is weighing too much on someone’s talent… it matters whether someone has a good heart. - Elon Musk…
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5 MVPs that became billion dollar companies


5 MVPs of now BILLION dollar companies: Dropbox, Zappos, Airbnb, Groupon, and Twitter 🧵👇 — Ryan Gum 🕶 (@ryangum) February 12, 2021…
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Growth Hacking Snapchat's Spotlight (TikTok)


Casey, an online creator who has been lurking on the edges of YouTube and Instagram for a few years, saw an opportunity to exploit this reward system. He worked out that if you make enough videos on a daily basis, they’re bound to wind up on the trending page. This is what is referred to as ‘growth hacking’. So, everyday, through what I can only assume was done in sheer determination to purchase his own one square foot apartment in London (it’s expensive here), he made sure to hit Snapchat’s limit of one hundred videos per day.…
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How to do cold outreach (Shaan Puri)


Lessons If you want to meet someone, don’t ask for their time Instead, do something that saves time, or helps them Do it with no expectations… and you’ll be surprised how many of them reach out wanting to meet YOU On the all-in podcast, @friedberg joked that @chamath wants to run for governor. my cousin @RohunJauhar hears that and tweets this out https://t.co/l3Ys6J3Z3O — Shaan Puri (@ShaanVP) February 3, 2021…
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Landing pages that convert


Title: explain the value you provide Subtitle: explain how you’ll create it Visual: let the user visualize it Social proof: make it believable CTA: make taking the next step easy …
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Move your notes from Evernote to Obsidian


If you want to move your notes from Evernote to Obsidian, there’s a quick way to convert Evernote’s .enex to .md and that can be easily accessed through Obsidian. The process uses a Node.js script to convert. Follow the tutorial: Convert Evernote’s .enex to .md Format…
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Why write?


Obstacles to writing You don’t know why to write You don’t know what to write You don’t have consistency Procrastination How to write regularly Create a consistent writing schedule Having a consitent writing schedule keeps you in the loop Try to overcome writing procrastination Create a schedule, commit to it, tell your friends, family or someone who will ask you and therefore hold you accountable Note down ideas from your daily life to write about Take ideas from conversations, what others have written Source…
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Cost - Price - Value


🚀 Read the detailed version of this note. Cost and Price are not the same. Cost Measured in time (effort) + materials Cost is the amount incurred on the inputs (raw materials, salaries, rent, interest, taxes, duties, etc…) for producing any product. It’s the amount of money spent by the company in the manufacturing of a product or creation of a service. Cost doesn’t include profits.…
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People don't buy products


People don’t really buy products. They buy: > Painkillers > Lifestyle upgrades > Status symbols > Peace-of-mind In short? They’re buying better versions of themselves. As soon as you understand this subtle but significant difference, your marketing will improve. — Katelyn Bourgoin ⚡️ (@KateBour) July 2, 2020…
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Tips for product presentations


Tell your customer’s story People remember stories. Use the classic story model: The hero → The user The villain → Their problem Setup → Conflict → Resolution Your story? Helping the hero slay the villain. Keep it short and concise Leave out unneeded details. Know your audience and their goals. Answer domain specific questions at the end. Tip: Add an FAQ part at the end.…
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Info product business model


An info product is an organized and detailed explanation of how something works. From PDFs to videos and webinars are the best examples of info products. Pros larger profit margin creation cost is either zero or very less zero delivery charges no shipping required helps establish an authority in the niche Cons customer service can be an issue higher refund rates more marketing efforts needs to keep it updated …
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Personal Knowledge Management (PKM)


Personal knowledge management (PKM) is a process of collecting information that a person uses to gather, classify, store, search, retrieve and share knowledge in their daily activities and the way in which these processes support work activities. …
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Why People Share


Understanding the psychology of why people share is one of the keys to unlocking growth. 1. Status This is the big one. It can also be termed “belonging,” “prestige,” “respect,” “scarcity” or “in-the-know.” People often try to show this by associating themselves with other high-status people. They also try to show this by joining products that are exclusive, like Facebook was at the beginning when they were just in colleges, or like Superhuman or Clubhouse have been recently.…
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Marketing - Basic Functions


Marketing has 2 basic functions: Getting in front of the right people, and then Convincing them to choose your product …
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Why do Customers Really Buy? ⭐


We’re drowning in customers’ data but it doesn’t tell us why do people buy Because these data can not be really comprehend why people buy! After decaded of watching great companies fail, we’ve come to the conclusion that the focus on correlation - and on knowing more and more about customers - is talking businesses in the wrong direction. What they really need to home in on is the progress that the customer is trying to make in a given context.…
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Content Production is an Art


CONTENT PRODUCTION IS AN ART…
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Viral Effect vs Network Effect


Viral Effect is when your existing customers get you more new customers. Network Effect is when every existing customer adds incremental value to all other existing customers. …
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LinkedIn Growth Engine


Raw Notes from GrowthHackers article “LinkedIn Growth Engine: The Never Ending Viral Loop”: In 2002, Reid Hoffman gathered a team of old SocialNet and PayPal colleagues. Hoffman and team were all set to build a new, lasting professional network based on indentity and connections. After 6 months, LinkedIn got launched on 5th May 2003. After 1st week - 12.5k users After 4 months - 50k users After 1 year - 500k users After 3 years, in 2006, they achieved profitability After 8 years, in 2011, LinkedIn became a publicly traded company Stats after 11 years (2014)…
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Marketing definition


According to the American Marketing Association; Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. According to Wikipedia; Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. According to NYT; Marketing is the art of telling stories so enthralling that people lose track of their wallets.…
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Digerati 💻


Digerati (or, digirati) is a portmanteau derived from “digital” + “literati”. The digerati are the elite of digitalization, social media, content marketing, computer industry and online communities. Famous computer scientists, tech magazine writers, digital consultants with multi-year experiences and well-known bloggers are included among the digerati. Wikipedia…
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The New Internet


According to Seth Godin; Today, the Net is far more robust and ubiquitous than it used to be. And, it’s the bloggers who are setting the agenda on everything from politics to culture. As a result, your most-connected, most influential customers are part of the digerati. They can make or break your products. Because the Net is now a broadcast (and a narrowcast) medium, the digerati can spread ideas.…
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Save to Notion Chrome Extension is the best


Notion has a nice web clipper but that is only good for saving articles as a page/sub-page. Recently, I came across a Chrome Extension called Save to Notion and it’s the best. 😍 You can directly save things to your Notion database and with much more customizations. It’s a must to have.…
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SEO Reporting 📃


Most of the clients ask for monthly SEO reports, and it’s really not that difficult. Connect everything to Google Data Studio Source For Google properties, it can be directly linked to the Data Studio But… for non-Google properties, it can be first imported to Google Sheets and then linked to Data Studio Pages to Create Summary page Major deliverables completed that reporting period Open action items that require attention Summary of increases (or decreases) in organic traffic Upcoming meetings, tasks, etc.…
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Hilarious story of Wall Street Bets


Click on the embedded Tweet to read the full story: If you're out of the loop - this is the (hilarious) story of a subreddit (wall street bets) taking down a multi-billion dollar hedge fund… get your popcorn ready 🍿 — Shaan Puri (@ShaanVP) January 26, 2021…
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Some great blogs to read


Aeon - Science, Philosphy, Culture Farnam Street - Learning, Business, Tech StackOverflow - Tech, Internet More on the list…
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StackOverflow Developer Story - Bye Bye Resume


Why Developer Story? Better Than CVs & Resumes The traditional resume format doesn’t fit a developer’s needs. You are more than a list of places you worked. Based On What You’ve Built Highlight what matters most to you whether it’s a project you coded, a blog post you wrote, or a position you’ve held. Your Story, Your Way Developer Story is designed to give you greater control over how you present your work and pursue your career goals.…
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Product Hunt Top 100 Products (25 Jan 2021)


👉 Related: A list of deleted PH projects…
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Subjects I wish I was taught in the school


Classes I wish they taught in high school: ⁃Copywriting ⁃How to sell ⁃Personal finances ⁃Networking ⁃How to start a business ⁃Empathy ⁃How to code ⁃Personal branding ⁃Fundamentals of marketing ⁃How to unlearn What would you add? — Daniel Murray (@Dmurr68) January 24, 2021…
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Tech unicorns' Content Marketing strategies


Create #NextLevel contents on almost every possible questions/queries that your users might have. Most of the tech unicorns offer contents with the followings titles: The complete playbook to x The big book of x How-to do x at scale The state of the market report What’s hot in x x demystified x 101 x reality vs. hype How, what, why of x x annual survey And, some tips for out-of-the-box marketing:…
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WordPress Test instance quick setup [free]


If you’re a beginner or looking to test various themes and plugins before you put it on the live website; https://tastewp.com/ is for you. Taste Wp lets you setup a free WordPress instance for testing or for development with just a click. It’s a must try.…
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Steal 🕵️


Steal from anywhere that resonates with inspiration or fuels your imagination. Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architectures, street signs, clouds, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable. Originality is non-existent. Don’t bother concealing your thievery - celebrate it. It’s not where you take things from, it’s where you take them to.…
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