👋 Yo! I’m Deepak. Here, I take raw notes on business, marketing, blogging, technology and more. Know more about me.

SEO Reporting 📃


Most of the clients ask for monthly SEO reports, and it’s really not that difficult. Connect everything to Google Data Studio Source For Google properties, it can be directly linked to the Data Studio But… for non-Google properties, it can be first imported to Google Sheets and then linked to Data Studio Pages to Create Summary page Major deliverables completed that reporting period Open action items that require attention Summary of increases (or decreases) in organic traffic Upcoming meetings, tasks, etc.…
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Hilarious story of Wall Street Bets


Click on the embedded Tweet to read the full story: If you're out of the loop - this is the (hilarious) story of a subreddit (wall street bets) taking down a multi-billion dollar hedge fund… get your popcorn ready 🍿 — Shaan Puri (@ShaanVP) January 26, 2021…
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Some great blogs to read


Aeon - Science, Philosphy, Culture Farnam Street - Learning, Business, Tech StackOverflow - Tech, Internet More on the list…
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StackOverflow Developer Story - Bye Bye Resume


Why Developer Story? Better Than CVs & Resumes The traditional resume format doesn’t fit a developer’s needs. You are more than a list of places you worked. Based On What You’ve Built Highlight what matters most to you whether it’s a project you coded, a blog post you wrote, or a position you’ve held. Your Story, Your Way Developer Story is designed to give you greater control over how you present your work and pursue your career goals.…
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Product Hunt Top 100 Products (25 Jan 2021)


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Subjects I wish I was taught in the school


Classes I wish they taught in high school: ⁃Copywriting ⁃How to sell ⁃Personal finances ⁃Networking ⁃How to start a business ⁃Empathy ⁃How to code ⁃Personal branding ⁃Fundamentals of marketing ⁃How to unlearn What would you add? — Daniel Murray (@Dmurr68) January 24, 2021…
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Tech unicorns' Content Marketing strategies


Create #NextLevel contents on almost every possible questions/queries that your users might have. Most of the tech unicorns offer contents with the followings titles: The complete playbook to x The big book of x How-to do x at scale The state of the market report What’s hot in x x demystified x 101 x reality vs. hype How, what, why of x x annual survey And, some tips for out-of-the-box marketing:…
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WordPress Test instance quick setup [free]


If you’re a beginner or looking to test various themes and plugins before you put it on the live website; https://tastewp.com/ is for you. Taste Wp lets you setup a free WordPress instance for testing or for development with just a click. It’s a must try.…
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Steal 🕵️


Steal from anywhere that resonates with inspiration or fuels your imagination. Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architectures, street signs, clouds, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable. Originality is non-existent. Don’t bother concealing your thievery - celebrate it. It’s not where you take things from, it’s where you take them to.…
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Product Hunt launch guide


Product Hunt puts your product in front of all kinds of tech enthusiasts and influencers. How to launch Before launch Create a Product Hunt account with your personal name Sign up for the Product Hunt Newsletter to gain instant access to “posts”, otherwise it takes a week Engage in discussions, regularly Get added as a maker of your product (by sending them an email at [email protected]) Understand and hack the Product Hunt ranking algorithm get more upvotes early votes as soon as you launch make people engage in discussions/comments votes from high-value or influencers users going to your site from your post Be active in the community answer ask product hunt questions comment on other’s posts Form connections with other users Attract more and more followers leverage your existing users to follow you on PH post on your social media and ask people to follow you on PH Make a landing page for your upcoming product Have a Top Hunter post your product…
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Weird Businesses Series


#WeirdBusinessesSeries #1 $1,000,000 for waking people up!!! 😱😱😱 An online tool called Snoozester generated over $1,000,000 in revenue just by calling people at a specified time and waking them up. 💤🛌 You just have to set a time and a reminder message. Snoozester will automatically call you exactly at the specified time and read your reminder message using text-to-speech. ☎️ Very simple, right? And, people actually pay for this.💰…
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Public domain publishing


Taking old books (by others) and publising them on Kindle. Because these works are so old, they’re available online for free – but many Amazon shoppers and Kindle owners will pay to have them delivered straight to their device. Public domain books are free to Translate Annotate Illustrate Once they enter the Public Domain, there is no copyright infringements. You can re-format and even translate the book and sell anywhere.…
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One page product landing pages (One pagers)


One page landing pages are considered to be the best because they communicate the data, insights, and beliefs. They do not talk about the detailed specifications. One pagers: Improve decision quality Improve outcomes Reduce risk Reduce rework and thrashing Reduce batch sizes Encourage cross-functional collaboration Discourage opacity Encourage novel solutions to valuable problems Sections to add in your One Pager Title Tweet length mission Definition of awesome / celebration quotes Cost of Delay estimate Pivot and proceed points Key data points Key insights Actors (both internal and external) Dependencies and constraints Operating assumptions Open questions Assumptions to validate Risks to mitigate Baseline behavior (the status quo) Target condition/state Possible interventions Assumptions to validate Source…
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App install campaigns


Paid Ads Facebook + Instagram Playable video ads convert the best because they provide the actucal look and feel of the app Target “custom audiences” based on specific demographics, interest, and behaviours Target “lookalike audiences” of the highest-value users Run re-targetting ads based on actions they previously took Best for: Games Utility and productivity apps Twitter Twitter app install ads are shown as “app card” either in the video or image format directly in the user’s home feed…
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New ad channels (Google & Fb alternatives)


Average CPC in Google AdWords is $2.69 across all industries. Average CPC of Facebook Ads is $1.72 across all industries. Look beyond these tech giants for advertising may considerably reduce the marketing cost. Here are the best alternative ad channels: One by AOL Airpush InMobi Leadbolt Reddit Quora Pinterest Tiktok Snapchat LinkedIn Twitter Ad Recover Conversant Media Exponential Site Scout Rocket Fuel IgnitionOne Advertising.com AdKnowledge Epom Yahoo! Baidu Yandex Bing Propel Media Instagram LinkedIn ViewBix Plenty of Fish YouTube Atlas Solutions AdRoll Perfect Audience Chango Marin Software Commission Factory Adblade Outbrain Taboola RevContent TrafficForMe Opt-intelligence Dedicated Emails BuySellAds Famebit Midroll SRDS IAB Hoovers TrafficJunky ExoClick JuicyAds AdXpansion Plugrush BookBub Adsterra Ad Maven Ad Blade Vibrant Media Clicksor Spotify Amazon Walmart SmartyAds Facebook Chatbots Perfect Audience Podcorn Paved Quantcast Infolinks Taboola Source: 1, 2…
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Define Your Target Audience [Questions]


Personal Demographics How old are they? Are they primarily male or female? What type of job roles or titles do they typically have? How much do they make per year? Are they married or single? What level of education do they have? Where are they located? Do they have children? How many? Company Demographics What industry are they in? How many employees do they have? Where does their company operate?…
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How to get more app installs


create the best app experience… because people who have already installed the app are going to play a key role in how other people see the app if the app has errors, or it’s not upto the mark, they are not going to recommend it to their friends and family understand why people download an app 18% - exclusive deals and rewards 24% - familarity with the brand 31% - because the app sounds interesting 33% - recommended by others ensure high ratings and reviews on the play store no matter what some people are going to give bad reviews… and the only way to tackle this is to encourage other people to give positive reviews show in-app notifications as well as send them ocassional emails to provide reviews create YouTube videos to explain the benefits of the app and also how to use the app blogging also plays an important role to expand the app’s reach to a broad audience also list your app in 3rd part app stores Amazon App Store for Android GetJar SlideME F-Droid Samsung App Store AppsLib Mi Store, etc.…
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Marketing metrics and KPIs


What is marketing metrics? quantifiable variable that can be measured to track performance in other words, measurable values used by marketing teams to demonstrate the effectiveness of campaigns they help understand how marketing is impacting the organization Examples of marketing metrics General marketing metrics brand awareness customer lifetime value Lifetime Value: Customer Acquisition Cost (LTV:CAC) customer acquisition cost (CAC) return on investment incremental sales conversion rate leads generated customer share (by category) market share lead score net promoter score marketing originated customers dormancy rate…
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Social media marketing psychological studies


the Endowment effect When we own something, we tend to value it more highly. If we have to sell it, we want more than it is really worth. your customers attribute a higher value to things they already own ask for their feedback/suggestions and involve them on social media to increase their ownership in your product Reciprocity We feel obliged to give back to people who have given to us.…
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Types of high performing content marketing ideas


eBooks Courses Infographics Podcasts Webinars Reviews Videos List Posts Memes Quiz Case Studies How to Audiobooks Quotes Live Video Guest Posts Roundups Guides Checklists Q&A FAQs Newsletters Referrals Forums Comparisons Templates Collaborations Opinions Republishing Meetups Interviews Contests Source…
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Important marketing stages


Discovery people discover your products/services Assessing people follow people people compare your product with others your business must have a social proof become an expert because people also follow experts Admitting when a prospect decides to buy make buying processes easy checkout process should be seamless Buyer’s Remorse Phase it’s sense of regret after having made a purchase after buying, customer’s excitement starts to reduce one way to deal with buyer’s remorse is bonuses/rewards/surprises our goal should be to keep them away from buyer’s remorse Activating…
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Loss aversion


The pain of a loss is almost twice as strong as the reward felt from a gain. According to Wikipedia: Loss aversion is the tendency to prefer avoiding losses to acquiring equivalent gains. The principle is prominent in the domain of economics. What distinguishes loss aversion from risk aversion is that the utility of a monetary payoff depends on what was previously experienced or was expected to happen. Loss aversion was first indentified by Amos Tversky and Daniel Kahneman.…
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Blogging requires real work


Blogging tests your patience and determination. It can’t be mastered in one day. It’s a process. Blogging is boring; only if you are not passionate about it. Like, you learn writing by writing; the same applies to blogging.…
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Do not self-reject yourself


No matter what, do not self-reject yourself. Even if you think that you’re not fit for the job, apply for it anyway. Even if you think that they’re not going to reply, send the email anyway. Even if you think that no one would read what you write, publish it anyway. It might be worth trying. Do not self-reject.…
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What is Consumerification


Consumerification seems like a marketing jargon word. Not sure what exactly it means. Tried searching, crickets.…
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Automated Notion backups


Yesterday, Notion was down for hours and it got me searching for available automated backup options. After researching a bit, I found a way and wrote an article about it. It explains how to setup automatic regular backup of your entire Notion account with GitLab. After experimenting a bit, I was able to successfully set up the automation. And, it’s working perfectly. 😍…
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Being productive and waking up early


If I’m seeking some suggestions on being productive and your answer starts from waking up early, I’m not going to pay attention to what you say. Being productive and waking up early are two different things. You can wake up at 11 and still lead a healthy and productive lifestyle.…
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A social app idea


I wish there was an app where I could follow all the social accounts of a person in a single place. e.g. If I want to follow Bill Gates, then whether it’s his Twitter, Facebook, YouTube, Instagram, or LinkedIn; I should be able to follow all the updates in a single app. Wouldn’t that be amazing? Not sure how it’ll be done; but it’s pretty much doable, I think.…
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Benefits of publishing short notes


It’s better to keep publishing all the short/mini notes in a separate section on your website than to wait for the full article to be completed. Just write down your quick thoughts about anything and publish it right away. And, you can use that piece of writing to post on the social media or use it inside your full blog posts. Like I would not procrastinate to write a simple 2-3 line notes on any topic.…
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Blogging courses are trash!


Most of the blogging and digitalmarketing courses do not teach “how to create content”. These courses have plenty of tips-tricks and ideas but lack the most important topic - content creation. I’ve seen people creating blogs and YouTube channels after watching online courses and then giving up because they have no idea about content creation. In my opinion, if you create content (courses, articles, videos, etc.) about how to create content, you’ll get noticed.…
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Electric cars are not scalable


👉 Electric cars are NOT scalable. In short: I think, electric cars work because currently there are only a few of them. Electric cars are not scalable with the current infrastructure. ⚡ People are not going to buy electric cars until there are enough charging stations. Most of the people think in absolutes like how are they going to travel long distance without enough charging stations. 🔋 Let me explain:…
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Grammar is fun


Yes, grammar can be difficult. But through thorough tough thought though, it can be mastered.…
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My story


I started writing 5 years ago. To be exact, I published the very first article on June 21, 2015. Now, I completely rely on it. It pays my bills. Was I an excellent writer? No, I am still not. Was it difficult? No, just a few hours every week. But, it was consistent, for sure. During the years, have started several websites; some worked, some failed but it was all worth it.…
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Notion is becoming scary!!!


By not introducing the offline mode, Notion is becoming scary. On 4th Jan, it was down for hours and I couldn’t do a thing during that time. The amount of personal and work related data that I’ve saved scares me even more. Notion should immediately introduce offline mode. Till then keeping a regular local backup is very necessary.…
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People are lazy


We’re lazy. 😴 We don’t want to find out the qualities of a person. So, we assume and stereotype on the basis of gender, colour, caste, race, ethnicity, nationality, etc.…
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Spreadsheets run the world


Spreadsheets run the world!!! 🌍 And, Google Sheets and Microsoft Excel are the “big fishes” of the spreadsheet market. 🦈 However, companies like Notion and Airtable have much more to offer than just a simple spreadsheet. Every #Notion and #Airtable template is a SaaS Company. 🔥 Also, it seems that the all-new Spreadsheet.com is going to take this #spreadsheet game to a whole new level. 🤞…
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Success is NOT just a coincidence


👉 “The Beatles” played music for 8+ hours every night on stage for 270 nights in 1 year (during 1961-62). 👉 “Bill Gates” used to spend the whole weekend (including nights) at his university’s computer lab. Malcolm Gladwell’s book “Outliers - The Story of Success” explains (with examples) how #success is not just a coincidence. It’s earned. 📖 The #book “Outliers” is a must-read one. 😍…
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Take chances for your dreams to come true


⚔ You have to take chances for your dreams to come true; Taking no risks is the riskiest thing you can do.…
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What's your significance?


Who are you? What’s your significance? Ask yourself, “who am I?” and you should get an answer back. Before others assume you as lazy or good-for-nothing, define yourself. Because you will never fit in their definition. They might call you “my lifeline” but that’s not your identity. Brainstorm and discover within yourself. Discover your potential. Discover your passion. Discover something you’re good at. Don’t let others know you as a company’s employee.…
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Where do your emails land?


Recently, I discovered a tool which lets you know exactly where do your emails land - inbox, spam/junk or promotions. And, it’s free. It’s called GMass - Inbox, Spam, or Promotions? and it works perfectly. Just send the email to the provided email addresses and the tool will let you know where they landed, instantly. It’s kinda awesome.…
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Whom should you be grateful to?


Whom should you be grateful to? 🙋‍♂️ Answer: Everybody. 🐱‍🏍 Almost everybody you met has taught you something, even if you didn’t like them. 🤷‍♂️ And, you should be grateful to: 👉 the person who told you can’t do it - you started believing in yourself even more 👉 all the friends and classmates - they made that part of the life unforgettable 👉 the parents and teachers who scolded you - it made you disciplined…
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