One page product landing pages (One pagers)

Posted on Jan 13, 2021

One page landing pages are considered to be the best because they communicate the data, insights, and beliefs. They do not talk about the detailed specifications.

One pagers:

  • Improve decision quality
  • Improve outcomes
  • Reduce risk
  • Reduce rework and thrashing
  • Reduce batch sizes
  • Encourage cross-functional collaboration
  • Discourage opacity
  • Encourage novel solutions to valuable problems

Sections to add in your One Pager

  • Title
  • Tweet length mission
  • Definition of awesome / celebration quotes
  • Cost of Delay estimate
  • Pivot and proceed points
  • Key data points
  • Key insights
  • Actors (both internal and external)
  • Dependencies and constraints
  • Operating assumptions
  • Open questions
  • Assumptions to validate
  • Risks to mitigate
  • Baseline behavior (the status quo)
  • Target condition/state
  • Possible interventions
  • Assumptions to validate