One page landing pages are considered to be the best because they communicate the data, insights, and beliefs. They do not talk about the detailed specifications.

One pagers:

• Improve decision quality
• Improve outcomes
• Reduce risk
• Reduce rework and thrashing
• Reduce batch sizes
• Encourage cross-functional collaboration
• Discourage opacity
• Encourage novel solutions to valuable problems

Sections to add in your One Pager

• Title
• Tweet length mission
• Definition of awesome / celebration quotes
• Cost of Delay estimate
• Pivot and proceed points
• Key data points
• Key insights
• Actors (both internal and external)
• Dependencies and constraints