#1. Test first, double down later

Failure is an option here. If things are not failing, you’re not innovating enough. - Elon Musk

Marketing channels are in abundance. Try and fail at them. And, double down on channels which offer you the best engagement.

#2. Empathy

My biggest mistake is weighing too much on someone’s talent… it matters whether someone has a good heart. - Elon Musk

Talent fuels progress and accelerates scale. But without empathy, your brand will just be a brand with just a surface-level connection to it’s audience.

#3. Product first, marketing second

Great companies are built on great products. - Elon Musk

First design the best product. Because marketing spent on a poor product is wasted marketing.

Good products are easier to market.

Refine, critique, repeat. And, then promote.

Source

https://twitter.com/jmoserr/status/1366136262113959936

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