Elon Musk's 3 Marketing Lessons
#1. Test first, double down later
Failure is an option here. If things are not failing, you’re not innovating enough. - Elon Musk
Marketing channels are in abundance. Try and fail at them. And, double down on channels which offer you the best engagement.
My biggest mistake is weighing too much on someone’s talent… it matters whether someone has a good heart. - Elon Musk
Talent fuels progress and accelerates scale. But without empathy, your brand will just be a brand with just a surface-level connection to it’s audience.
#3. Product first, marketing second
Great companies are built on great products. - Elon Musk
First design the best product. Because marketing spent on a poor product is wasted marketing.
Good products are easier to market.
Refine, critique, repeat. And, then promote.
Source: A Tweet by @jmoserr