Why people buy

Posted on Apr 29, 2021

An interesting and insightful view on “why people buy” by Bikash.

Bikash explains:

I recently bought a new alarm clock.

I am a 27-year-old man. I live in Bengaluru, India. I love playing cricket. I love drinking coke and hear business podcast. I am active on a lot of social media channels, follow a lot of influencers. I love Odia food.

So, these are all attributes about WHO I AM. And this could be very useful when targeting more people like me.

But even if you come in front of me, WHAT YOU GONNA SAY TO ME?

After all none of these explains, WHY DID I BUY AN ALARM CLOCK?

👉 Read the full article on his blog: Why do Customers Really Buy?