Rob Fitzpatrick explains in this Indie Hackers post that you should get customers organically first, make a small group of people believe in your product and then go nuts about the marketing at a large scale.

Rob advertised his business on the America’s largest talkshows, traffic spike was huge but only for a few days. People liked his product but did not love it.

He suggests: Go nuts with the publicity stunts only if your retention and organic growth are strong.

Some lessons:

• do not go to Product Hunt or Hacker News until you have a few organic users who love your product
• focus on retention and referral
• doing the PR release early can hurt your business

That’s it.

Original Source

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