Your obsession with "winning" at Hacker News and Product Hunt is hurting your business

Posted on Jun 25, 2021

Rob Fitzpatrick explains in this Indie Hackers post that you should get customers organically first, make a small group of people believe in your product and then go nuts about the marketing at a large scale.

Rob advertised his business on the America’s largest talkshows, traffic spike was huge but only for a few days. People liked his product but did not love it.

He suggests: Go nuts with the publicity stunts only if your retention and organic growth are strong.

Some lessons:

  • do not go to Product Hunt or Hacker News until you have a few organic users who love your product
  • focus on retention and referral
  • doing the PR release early can hurt your business

That’s it.

Original Source