Your obsession with "winning" at Hacker News and Product Hunt is hurting your business
Rob Fitzpatrick explains in this Indie Hackers post that you should get customers organically first, make a small group of people believe in your product and then go nuts about the marketing at a large scale.
Rob advertised his business on the America’s largest talkshows, traffic spike was huge but only for a few days. People liked his product but did not love it.
He suggests: Go nuts with the publicity stunts only if your retention and organic growth are strong.
- do not go to Product Hunt or Hacker News until you have a few organic users who love your product
- focus on retention and referral
- doing the PR release early can hurt your business