https://twitter.com/sneddymobbin/status/1377779137620942849

Here’s what he learned:

  1. Brevity is king. Still
  2. Read great newsletters and steal what you like
  3. Make realistic but big growth targets
  4. Proofread out loud. If you trip over it, rewrite it.
  5. Ask readers to share regularly. I send 3x a week and ask for shares every other week.
  6. Brand it. Make a 5 minute logo on @canva
  7. Opens are the goal, not subscribers
  8. Hot take: don’t resend to non-openers. I hate it when people do this to me so I don’t do it to my readers.
  9. Format matters, but not much. Great content first, great format second.
  10. Know who you’re writing for. It’s easier to find subs when you know who the audience is.
  11. Just start. You can switch everything later except the start date
  12. Clipping is a bad look. Gmail yoinks anything over 102kb
  13. Write like you talk
  14. Email addresses only. Getting names adds friction and friction = bad
  15. Use hemingwayapp . com
  16. Read the newsletter after you send. Reflection significantly increases improvement speed
  17. Survey the audience on relevant topics and share results
  18. Break up your writing with: