https://twitter.com/sneddymobbin/status/1377779137620942849
Here’s what he learned:
- Brevity is king. Still
- Read great newsletters and steal what you like
- Make realistic but big growth targets
- Proofread out loud. If you trip over it, rewrite it.
- Ask readers to share regularly. I send 3x a week and ask for shares every other week.
- Brand it. Make a 5 minute logo on @canva
- Opens are the goal, not subscribers
- Hot take: don’t resend to non-openers. I hate it when people do this to me so I don’t do it to my readers.
- Format matters, but not much. Great content first, great format second.
- Know who you’re writing for. It’s easier to find subs when you know who the audience is.
- Just start. You can switch everything later except the start date
- Clipping is a bad look. Gmail yoinks anything over 102kb
- Write like you talk
- Email addresses only. Getting names adds friction and friction = bad
- Use hemingwayapp . com
- Read the newsletter after you send. Reflection significantly increases improvement speed
- Survey the audience on relevant topics and share results
- Break up your writing with:
- Bullets
- Headings
- Pictures/gifs