1. Discovery
   • people discover your products/services
2. Assessing
   • people follow people
   • people compare your product with others
   • your business must have a social proof
   • become an expert because people also follow experts
3. Admitting
   • when a prospect decides to buy
   • make buying processes easy
   • checkout process should be seamless
4. Buyer’s Remorse Phase
   • it’s sense of regret after having made a purchase
   • after buying, customer’s excitement starts to reduce
   • one way to deal with buyer’s remorse is bonuses/rewards/surprises
   • our goal should be to keep them away from buyer’s remorse
5. Activating
   • delivering the promises made to the customer
   • build trust, it’s a big part of marketing
6. Acclimating
   • building a next level relationship with the customer
   • keeping current customers is harder than gaining new customers
   • retaining current customers increases profits
   • introduce new customers to your company in an organized and effective manner
7. Adopting
   • when the customer takes ownership of the relationship
   • if customers adapt, they see themselves as fans (not customers)
   • product adopting is more important than marketing
   • product adoption is the “experience around it” and “relationships people build with it”
8. Advocating
   • earned media is the best kind of media
   • imagine people publishing good stories without you ever asking them
   • imagine people buying your product as gift to others
   • imagine people recommending your product to their friends without any rewards in returns

That’s it.

source

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