• Tell your customer’s story

People remember stories.

Use the classic story model:

  • The hero → The user
  • The villain → Their problem
  • Setup → Conflict → Resolution

Your story? Helping the hero slay the villain.

  • Keep it short and concise

Leave out unneeded details.

Know your audience and their goals.

Answer domain specific questions at the end.

Tip: Add an FAQ part at the end.

  • Use visuals

People prefer pictures.

Pictures convey more than text.

Assume no one wants to read.

  • Use analogies

Analogies break down hard concepts. Use them often.

  • (Bonus) Address F.U.D. early

Point out any fear, uncertainty, and doubt.

Address them in the presentation.

You’ll win the audience over.

Source