One page landing pages are considered to be the best because they communicate the data, insights, and beliefs. They do not talk about the detailed specifications.

One pagers:

  • Improve decision quality
  • Improve outcomes
  • Reduce risk
  • Reduce rework and thrashing
  • Reduce batch sizes
  • Encourage cross-functional collaboration
  • Discourage opacity
  • Encourage novel solutions to valuable problems

Sections to add in your One Pager

  • Title
  • Tweet length mission
  • Definition of awesome / celebration quotes
  • Cost of Delay estimate
  • Pivot and proceed points
  • Key data points
  • Key insights
  • Actors (both internal and external)
  • Dependencies and constraints
  • Operating assumptions
  • Open questions
  • Assumptions to validate
  • Risks to mitigate
  • Baseline behavior (the status quo)
  • Target condition/state
  • Possible interventions
  • Assumptions to validate